Sport Sponsorship Insights

The book is part of a series on sponsorship, authored by academic leaders with industry experience and an industry CEO with an academic/writing background. The topic is a growing and popular field with global leaders, and the content is practical and applicable.

Format: Paperback / softback
Length: 138 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

The upcoming book, set to be a pivotal component of the overarching series, boasts an impressive team of authors. Comprising academic leaders with extensive industry experience and an industry CEO with a strong academic and writing background, this collaboration promises to deliver insightful and authoritative content. Despite the challenges posed by the COVID-19 pandemic, the field of sponsorship has experienced significant growth and popularity, making it an increasingly attractive area of work and study. The book's content is designed to be practical and applicable, offering valuable insights and strategies that can be directly applied in various professional settings. Furthermore, the book will feature global leaders in the field, such as SponsorshipX and CSLS, who have made significant contributions to the understanding and advancement of sponsorship. Their expertise and insights will undoubtedly enrich the reader's experience and contribute to the book's overall impact. Whether you are a seasoned professional seeking to expand your knowledge in sponsorship or a newcomer looking to gain a foothold in this dynamic field, this book is a must-read. Its comprehensive coverage, expert authorship, and practical approach make it an invaluable resource for anyone interested in this exciting and rapidly evolving area.

Weight: 202g
Dimension: 215 x 139 x 11 (mm)
ISBN-13: 9780367723958