Sports and Entertainment Marketing, Student Edition

Sports and Entertainment Marketing, 5th edition, is an industry-focused textbook that introduces marketing concepts using real-world examples from the sports and entertainment industry. It covers key topics such as distribution channels, global issues, customer service, and economic principles, and emphasizes the application of marketing functions to real-world scenarios and strategies. The textbook includes features such as chapter content, features, and critical-thinking activities that encourage students to research, solve problems, and present their findings. It is updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition, is the online learning solution that helps teachers engage and transform students into critical thinkers, with real-time course analytics, an interactive eBook, and study tools.

\n Format: Hardback
\n \n Publication date: 01 January 2021
\n Publisher: Cengage Learning, Inc
\n

Sports and Entertainment Marketing, 5E is a comprehensive textbook that expertly introduces industry skills from market planning to promotions and selling, using popular sports and entertainment industry examples as the foundation for learning marketing concepts. The book covers crucial topics such as channels of distribution, global issues, customer service, and economic principles, making direct connections to real-life businesses, famous athletes, and celebrities.

To enhance the learning experience, students are encouraged to work in teams to build out an expansive marketing portfolio. They apply marketing functions to real-world scenarios and strategies, ranging from awards show nominations to analyzing super bowl ads to planning successful product endorsements. Chapter content, features, and critical-thinking activities guide students to analyze the merits of marketing roles, from influencers to third-party social media companies, as well as emerging strategies in social networking, data collection, fan engagement, and promotions.

Throughout the textbook, various features encourage students to research, solve problems related to exciting industries, and present their findings through group projects and preparation for BPA, DECA, and FBLA competitive events. The textbook has been updated to align with NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators.

Additionally, MindTap for Sports and Entertainment Marketing, 5th edition, is the online learning solution for career and technical education courses. It helps teachers engage and transform today's students into critical thinkers. With real-time course analytics and an interactive eBook, MindTap provides teachers with the tools to organize and engage students, whether they teach the course in the classroom, in hybrid and distance learning models. The MindTap for this title includes current news articles delivered by RSS, further enhancing the learning experience and providing students with up-to-date information on the sports and entertainment marketing industry.

\n Weight: 1158g\n
Dimension: 223 x 283 x 25 (mm)\n
ISBN-13: 9780357124970\n
Edition number: 5 Student edition\n