Sports Marketing

Sports Marketing is a highly practical and engaging textbook that equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. It has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies. It also includes popular You Make the Call cases, insider and early career insights, and review questions to stimulate lively classroom discussion.

Format: Hardback
Length: 464 pages
Publication date: 31 January 2024
Publisher: Taylor & Francis Ltd

Sports marketing is a highly practical and engaging field of study that equips students with the skills, techniques, and tools they need to succeed as marketers in any sporting environment. The book blends relevant marketing theory with practitioner insights into current issues and future directions in the sports industry, making it an essential resource for students and professionals alike.

The anticipated third edition of Sports Marketing has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding.

Popular You Make the Call cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further learning. Overall, this exciting text will:

Increase students' depth of knowledge about sports marketing.

Challenge students to apply concepts to real-world situations.

Profile best practices of organizations and individuals within the sports industry as they relate to the book's content.

Equip students to position themselves to compete for entry-level positions in sports business.

Provide faculty with a concise but thorough text that meets their needs.

Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports.

In addition to the textbook, additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructors manual. These resources further enhance the learning experience and support faculty in teaching the course effectively.

Overall, Sports Marketing is a comprehensive and practical guide to the world of sports marketing, and it is essential for anyone interested in pursuing a career in this field.

Weight: 1070g
Dimension: 280 x 210 (mm)
ISBN-13: 9781032112763
Edition number: 3 ed