Shulph Ink
SPSS Guide for Tourism, Hospitality and Events Researchers
SPSS Guide for Tourism, Hospitality and Events Researchers
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Excellent- More about SPSS Guide for Tourism, Hospitality and Events Researchers
This book is the first to provide students with the skills to undertake statistical analysis using SPSS for research in the tourism, hospitality, and events industry. It offers step-by-step demonstrations of how to carry out statistical operations, with examples from the sector and research implications and recommendations for businesses.
\n Format: Other book format
\n \n Publication date: 15 December 2020
\n Publisher: Taylor & Francis Ltd
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This groundbreaking book is a must-have for students and researchers in the fields of tourism, hospitality, and events, as well as those in related fields with an interest in statistical data analysis. It is the first book to provide comprehensive guidance on undertaking statistical analysis using SPSS for research in these industries.
The book employs real-world examples from the tourism, hospitality, and events sector, providing a clear understanding of how to apply statistical tools and methods to address research questions. Each chapter begins with a sector-specific case study that reflects current research trends and issues from different countries, showcasing the practical applications of statistical techniques.
The book offers a step-by-step approach to statistical operations, using a combination of screenshots, diagrams, and tables to illustrate the processes. It provides clear instructions on how to carry out statistical analyses, including descriptive statistics, inferential statistics, and hypothesis testing.
Furthermore, the book offers valuable guidance on how to write up interpretations of the research in a report, including tips on presenting data and discussing findings. Research implications and recommendations for tourism and hospitality businesses are also provided, enabling them to create and manage effective research strategies.
Adopting an interdisciplinary perspective, the book is written by a diverse range of industry experts from around the world, ensuring a comprehensive and up-to-date coverage of the field. It is an essential resource for anyone seeking to advance their knowledge and expertise in statistical data analysis in the tourism, hospitality, and events industries.
\n Weight: 840g\n
Dimension: 173 x 246 x 26 (mm)\n
ISBN-13: 9780367236588\n \n
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