Brian McGurk
Stand Out!: Building Brilliant Brands For The World We Live In
Stand Out!: Building Brilliant Brands For The World We Live In
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The book "Stand Out!" is a comprehensive guide to branding and its evolution, practice, and power in the digital age. It presents a sequential and easily understandable brand-building process, enhanced with supporting tables, charts, case examples, expert tips, real-life experiences, and a helpful glossary. It democratizes branding, making it accessible and actionable for businesses of all sizes. It replaces the mystique of brand strategy with the magic of brand transformation, empowering readers to get started with branding or strengthen their existing brand management system.
Format: Paperback / softback
Length: 162 pages
Publication date: 30 September 2020
Publisher: Business Expert Press
Stand Out! is a comprehensive and insightful book that delves into the world of branding and its evolution, practice, and immense power in the digital age. It offers a comprehensive framework for understanding the "why-do" and "how-to" of branding, accompanied by a passionate philosophy that advocates for transforming businesses through brand-centered change. The book provides a sequential and easily understandable brand-building process, serving as a valuable reference text for individuals interested in brand development, leadership, innovation, and sustainable business growth.
To enhance the reader's understanding and enjoyment, the book is extensively enriched with supporting tables, charts, case examples, expert tips, real-life experiences, and pull-out quotes. Additionally, a helpful "word wizard" glossary at the end of each chapter elucidates business terms and expressions used, making the content more accessible and actionable.
What sets Stand Out! apart is its democratization of branding. It dismantles the mystique surrounding brand strategy and replaces it with the magic of brand transformation. It makes branding exciting, engaging, and accessible to the business masses, empowering them to harness the power of branding and drive meaningful change within their organizations. Whether you are a novice embarking on your branding journey or seeking to strengthen your existing brand management system, this book serves as a practical handbook for getting started or taking your branding efforts to the next level.
With its comprehensive coverage, actionable insights, and inspiring philosophy, Stand Out! provides the confidence, permission, and skills needed to embrace branding and unlock its full potential for success. So, why wait? Take the first step towards standing out in today's competitive landscape and embark on a transformative branding journey with Stand Out! as your guide.
ISBN-13: 9781951527525
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