Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness

In a crowded market, it is essential to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition. Stand-out Marketing provides a framework of five competencies for business leaders, marketing, and sales professionals to differentiate themselves from competitors and achieve competitive advantage.

Format: Paperback / softback
Length: 264 pages
Publication date: 03 December 2020
Publisher: Kogan Page Ltd

In a fiercely competitive market, it is crucial to showcase that you possess a deep understanding of your customers' needs and can effectively communicate how your offerings surpass those of your competitors. To achieve this, Stand-out Marketing offers original research that highlights the shortcomings of copycat marketing, which leaves customers feeling overwhelmed by a sea of sameness.

Based on this insightful research, Stand-out Marketing provides a comprehensive framework of five competencies for business leaders, marketing professionals, and sales teams to differentiate themselves successfully from rivals. These competencies encompass anticipating the next competitive move, staying attuned to your customers' preferences, becoming indispensable to them, activating and evaluating initiatives, and fostering an organizational culture that supports these competencies.

Throughout the book, you will find interviews with industry experts, practical tools, and exercises designed to assist companies in standing out, delivering genuine value, and gaining a competitive edge. Whether you are a seasoned business professional or just starting your journey, Stand-out Marketing is an indispensable resource that will guide you toward success.

Weight: 408g
Dimension: 156 x 232 x 18 (mm)
ISBN-13: 9781789664829