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Dan Bigham

Start at the End: How Reverse-Engineering Can Lead to Success

Start at the End: How Reverse-Engineering Can Lead to Success

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  • More about Start at the End: How Reverse-Engineering Can Lead to Success


Dan Bigham, a British track cycling champion, credits his success to reverse-engineering the result. He shares his story and examples from business, personal development, and other sports in his book Start at the End, demonstrating how this approach can help you succeed in any walk of life.

Format: Hardback
Length: 320 pages
Publication date: 13 May 2021
Publisher: Welbeck Publishing Group


Dan Bigham is the captain of an amateur British track cycling team who rose from obscurity to beat professional, multi-million-pound teams at the highest level. Alongside hard work and dedication, Dan credits his success to one thing: reverse-engineering the result.

In Start at the End, Dan uses his own story as well as wider examples and case studies from the worlds of business, personal development, and other sports to demonstrate how this approach can help you succeed in any walk of life. Following each stage of the process, from setting goals and assessing your tools to developing the plan and delivering optimum performance, this book will fully explain how to set out and enact the system.

A revolutionary new look at a powerful age-old wisdom, Start at the End is a fascinating exploration of how we can achieve success and proof that no goal is impossible.

Weight: 514g
Dimension: 163 x 241 x 30 (mm)
ISBN-13: 9781787396081

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