Start Your Own Business

Start Your Own Business is the ultimate guide to entrepreneurship, providing step-by-step advice and inspiration from successful business owners and experts. It covers planning, marketing, and maximizing profits during the first three years, and includes tips on avoiding analysis paralysis, defining and researching your ideal audience, testing ideas in the real world, proposing and winning funding, evaluating locations, and using micro-influencers to promote your brand on social media.

Format: Paperback / softback
Length: 690 pages
Publication date: 26 August 2021
Publisher: Entrepreneur Press

Be Your Own Boss: Start Your Own Business, 8th Edition, is your comprehensive guide to entrepreneurship. With over 40 years of experience and advice from successful business owners, financial experts, marketers, and thriving entrepreneurs, this business bible covers everything you need to know before launching your startup, securing financing and venture capital, positioning and marketing your new idea, and growing your business from startup to household name.

In this fully updated 2021 Edition, you'll learn how to:

* Avoid analysis paralysis when launching a business
* Define and research your ideal audience
* Test ideas in the real world before going to market
* Propose and win funding from venture capitalists, government programs, and banks
* Evaluate locations and whether a co-working space is the right move
* Run successful Facebook and Google ads as part of your marketing campaign
* Use micro-influencers to successfully promote your brand on social media
* Cover your bases when you hire and manage employees

Whether you're looking to earn extra money or are ready to grow a side hustle into a real business, Start Your Own Business is your first step toward entrepreneurship. Don't miss out on this essential resource for anyone who wants to succeed in the world of business.

Weight: 1164g
Dimension: 175 x 226 x 49 (mm)
ISBN-13: 9781642011357
Edition number: 8 ed