Starting Up & Scaling Up A Human-First Business

This book discusses building a "human-first" business, managing the tension between starting up and scaling up, and preserving, enhancing, and evolving a people-centric culture as a business grows. It highlights 26 key learnings and challenges from the first 25 years of Brand Genetics, a "human-first" insight and innovation marketing consultancy, using real-life human stories and illustrations.

Format: Paperback / softback
Length: 160 pages
Publication date: 28 October 2022
Publisher: Troubador Publishing

Building a truly "Human-First" business is a crucial endeavor that involves creating an engaging culture where individuals are empowered to excel in their work and achieve personal and professional growth. This requires managing a delicate balance between the fluidity of a creative start-up and the structure and organization necessary for sustainable growth. Moreover, preserving, enhancing, and evolving a people-centric culture is essential to maintaining a competitive edge and achieving long-term success.

This book delves into the story of Brand Genetics, a "human-first" insight and innovation marketing consultancy, spanning its first 25 years. It employs an A-to-Z structure to highlight 26 key learnings and challenges encountered along the way. Each chapter is brought to life with real-life human stories and illustrations, summarized into actionable take-aways.

This book is a valuable resource for anyone embarking on their entrepreneurial journey or seeking to scale up their existing business. It offers insights and practical strategies for creating a uniquely human work environment that fosters innovation, collaboration, and employee satisfaction. By prioritizing human values and fostering a culture of empathy and support, businesses can achieve sustainable growth and create a positive impact on their employees, clients, and the broader community.

In conclusion, building a "Human-First" business is a transformative endeavor that requires a commitment to empathy, innovation, and sustainable growth. By embracing a people-centric culture and prioritizing employee well-being, businesses can create a workplace that fosters creativity, productivity, and long-term success. This book serves as a valuable guide for anyone seeking to build a truly exceptional and impactful organization.

Weight: 314g
Dimension: 157 x 233 x 13 (mm)
ISBN-13: 9781803136301