Start-Ups and the Mobilization of Social Interactions

Young entrepreneurs are embracing "entrepreneurial activism," a community-first approach to entrepreneurship that prioritizes brand and market development. This guide provides a five-step approach to developing a community and launching a start-up within it, drawing on entrepreneurship and marketing perspectives from three continents.

Format: Paperback / softback
Length: 176 pages
Publication date: 12 June 2023
Publisher: Emerald Publishing Limited

This book offers a powerful message to management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation,' hypergrowth, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it "entrepreneurial activism," and its philosophy is "community first, start-up second." Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.

The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.

This book is a valuable resource for anyone looking to create positive change in their community and launch a successful start-up. It provides a comprehensive framework for developing a community-driven approach to entrepreneurship and offers practical tips and strategies for building a strong brand and creating meaningful opportunities for volunteers and community members.

Whether you are a seasoned entrepreneur or just starting out, this book will inspire you to think outside the box and embrace the power of community-driven entrepreneurship. Its message is clear: by putting community first, you can create a more sustainable and successful business that makes a real difference in the world.

Weight: 224g
Dimension: 138 x 217 x 13 (mm)
ISBN-13: 9781804556092