Storymaking and Organizational Transformation: How the Co-creation of Narratives Engages People for Innovation and Transformation

This book explores how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation. It introduces an approach based on storymaking and studies six cases to demonstrate its application. The book appeals to academics and practitioners in management fields, providing a valuable resource for understanding and managing organizational change.

Format: Hardback
Length: 122 pages
Publication date: 09 September 2022
Publisher: Taylor & Francis Ltd

In a dynamic and ever-evolving world, organizations must constantly innovate to remain competitive. While people are the driving force behind innovation within any organization, engaging them in designing the organization has become increasingly challenging. This book delves into the realm of digital engagement and explores how employees can be actively involved in driving innovation initiatives and leading organizational transformation.

Based on extensive research conducted by the platform IDeaLs in 2020, Storymaking and Organizational Transformation offers a unique perspective on how employees can be empowered to understand and actively contribute to organizational innovation on a spontaneous basis. The book contributes to advancing our understanding of engagement by presenting an approach rooted in storytelling. Through in-depth case studies, the authors demonstrate how the digital storymaking approach can be applied to facilitate meaningful connections and facilitate organizational evolution.

In this book, the authors introduce novel ways of organizing in the context of ongoing change. They argue that engagement is a continuous practice of crafting meaningful narratives that connect people and evolve alongside them. By embracing storytelling as a means of engagement, organizations can foster a sense of belonging and motivation among employees, enabling them to contribute their unique perspectives and ideas to the organization's growth and success.

Storymaking and Organizational Transformation appeals to a wide audience, including academics and practitioners across various management fields. Scholars of innovation management and organization sciences will find the extensive review of organizational transformation and innovation from a sensemaking perspective invaluable. The practical case studies provided in the book offer valuable insights and practical strategies for practitioners seeking to drive change and manage transformation effectively.

In conclusion, as the world continues to change at an unprecedented pace, organizations must embrace digital engagement to remain competitive. Storymaking and Organizational Transformation provides a valuable roadmap for organizations to engage employees in innovation initiatives and drive organizational transformation. By embracing storytelling as a means of engagement, organizations can create a culture of continuous learning, adaptation, and growth, enabling them to thrive in the ever-changing landscape of today's business world.

Weight: 268g
Dimension: 144 x 223 x 15 (mm)
ISBN-13: 9781032231976