Storytelling for Business: The art and science of creating connection in the digital age

Business Book Awards 2023 Finalist, "Storytelling for Business" explains why storytelling is the most effective way to create a meaningful and sustainable connection with the people who matter most to your business. Rob Wozny, a senior journalist, creative content strategist, and proven business communicator, works with business owners and leaders to understand their goals and align them with business storytelling ideas.

Format: Paperback / softback
Length: 248 pages
Publication date: 31 May 2022
Publisher: Practical Inspiration Publishing

From mega-large corporations to tiny start-ups, every single business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfill their needs.

Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well.

For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator. Leveraging his passion and experience for storytelling, Rob works with business owners and leaders to understand their goals and align them with business storytelling ideas, personalized to attract and engage the people that matter most to them.

Rob's approach to storytelling is rooted in his deep understanding of human behavior and the power of narrative to connect with people on an emotional level. He believes that every business has a unique story to tell, and that by leveraging storytelling in the right way, businesses can create a powerful brand identity, build customer loyalty, and drive sales.

In his book, Rob shares his insights and strategies for effective storytelling, including how to identify your core message, craft compelling stories, and use storytelling to communicate your values and mission. He also provides case studies and examples of businesses that have successfully used storytelling to achieve their goals, and offers practical tips and exercises for applying storytelling to your own business.

Whether you are a business owner, leader, or marketer, Storytelling for Business is a must-read for anyone who wants to create a meaningful and sustainable connection with the people who matter the most to your business. By leveraging the power of storytelling, you can attract and engage your target audience, build a powerful brand identity, and drive sales. So why wait? Start telling your story today!

Weight: 328g
Dimension: 141 x 215 x 25 (mm)
ISBN-13: 9781788603454