Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies

This book explores how luxury fashion brands use their heritage in digital storytelling and marketing, with chapters from authors in various countries. It is the first book dedicated to this emerging field, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands. It will interest scholars in fashion studies, history, design, digital humanities, and marketing.

Format: Paperback / softback
Length: 210 pages
Publication date: 30 May 2022
Publisher: Taylor & Francis Ltd

This captivating book delves into the fascinating ways in which luxury fashion brands leverage their rich heritage in their digital storytelling and marketing strategies. Authored by esteemed experts from diverse countries such as China, Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, this comprehensive collection spans British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, making it a truly global endeavor. It stands as the first book dedicated solely to the emerging field of digital heritage storytelling, offering a profound exploration of this innovative approach to reaching potential consumers and preserving brand identity.

The marketing of luxury brands is a crucial aspect, and this book sheds light on the significant role that digital heritage storytelling plays in capturing the attention of discerning buyers. By harnessing the historical significance and cultural relevance of these brands, luxury fashion houses create compelling narratives that resonate with their target audience, fostering a deep connection and loyalty.

This book appeals to scholars and researchers across a wide range of disciplines, including fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing. It provides valuable insights into the evolving landscape of luxury fashion, offering a comprehensive understanding of how heritage is intertwined with digital storytelling to create a powerful brand presence.

The chapters in this book are authored by leading experts in their respective fields, bringing a wealth of knowledge and expertise to the table. Each chapter offers a unique perspective on the topic, providing valuable insights and case studies that illustrate the effectiveness of digital heritage storytelling in the luxury fashion industry.

From exploring the historical roots of luxury brands to examining how they adapt to the digital age, this book offers a comprehensive examination of the various strategies employed by luxury fashion houses to preserve their heritage and create a lasting impact on the market. It also delves into the challenges and opportunities that arise in this digital landscape, highlighting the need for brands to stay relevant and innovative in an ever-changing industry.

In conclusion, this book is a must-read for anyone interested in fashion, history, and the intersection of technology and culture. It provides a comprehensive exploration of the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing strategies, offering valuable insights and perspectives that will shape the future of the industry.

Weight: 388g
Dimension: 174 x 245 x 16 (mm)
ISBN-13: 9780367638054