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Storytelling in Management Practice: Dynamics and Implications
Storytelling in Management Practice: Dynamics and Implications
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Format: Paperback / softback
Length: 194 pages
Publication date: 14 October 2024
Publisher: Taylor & Francis Ltd
This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how storytelling is understood and employed.
Weight: 360g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032928357
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