Strategic and Innovative Pricing: Price Models for a Digital Economy

This book provides a guide to executing strategic pricing in an increasingly dynamic and digitised business environment, rewarding joint value creation and constructing viable business models. It includes case studies and examples from different countries and focuses on digitisation as an underlying theme.

Format: Paperback / softback
Length: 182 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

Strategic and Innovative Pricing: Price Models for a Digital Economy is a comprehensive guide that empowers businesses to thrive in an increasingly dynamic and digitised business landscape. By embracing innovative price models that reward joint value creation in alignment with the business model, organisations can foster strong relationships with contract partners while achieving competitive advantage. This book offers practical insights and tools that are applicable across three interconnected levels of analysis. It delves into the intricacies of the business ecology, highlighting how digitisation enables it to flourish. It also provides guidance on constructing a viable business model that navigates the complexities of the ecosystem. Moreover, the book showcases how innovative price models can be utilised to realise and monetise the business model and its value offering, ensuring the sustainability of both the organisation and its partnerships.

Models pertaining to the three levels of analyses are presented through rich case studies and examples from various countries, accompanied by guidelines on their effective application. Special attention is given to the role of digitisation as a fundamental theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.

In conclusion, Strategic and Innovative Pricing: Price Models for a Digital Economy is a vital resource for businesses seeking to navigate the complexities of the digital economy and establish sustainable partnerships. By embracing innovative price models and leveraging the power of digitisation, organisations can thrive in an ever-evolving business landscape.

Dimension: 229 x 152 (mm)
ISBN-13: 9780367500214