Maria Cristina Longo,Pete Canalichio
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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Excellent- More about Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Format: Paperback / softback
Length: 154 pages
Publication date: 30 April 2024
Publisher: Taylor & Francis Ltd
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
Weight: 318g
Dimension: 174 x 246 x 13 (mm)
ISBN-13: 9781032428482
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UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Canada, France, Ireland, Italy, Germany, Spain, Netherlands, New Zealand and the United States of America.
- Delivery times: within 5 - 20 business days when ordering to France, Germany, Ireland, Spain, Canada and the United States. Up to 30 business days for Australia and New Zealand.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for international orders.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
