Shulph Ink
Strategic Brand Management In and Through Sport
Strategic Brand Management In and Through Sport
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Format: Hardback
Length: 112 pages
Publication date: 12 February 2025
Publisher: Taylor & Francis Ltd
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
Weight: 390g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032968278
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