Strategic Communication: An Introduction to Theory and Global Practice

This textbook provides an overview of strategic communication, covering core concepts, theories, and methods with examples from research and practice. It is aimed at undergraduate students studying strategic communication, corporate communications, public relations, and marketing, and reflective practitioners looking to gain a more thorough introduction to the field.

Format: Hardback
Length: 254 pages
Publication date: 16 August 2022
Publisher: Taylor & Francis Ltd

Strategic Communication is a comprehensive textbook that delves into the core concepts, theories, and methods of strategic communication, drawing upon research and real-world experiences. It begins by providing a foundational understanding of communication, organizations, and strategy, and then explores the intricate communication processes within leadership, reputation, crisis, and change. The authors aim to establish a framework for the future, grounded in the concept of Communicative Organizations.

In this second edition, the content has been thoroughly revised to incorporate the latest research and practical examples. A new chapter on "The Future of Strategic Communication" has been added, along with enhanced pedagogical features such as key takeaways and international case studies to facilitate learning. The textbook is designed primarily for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, and Marketing, as well as reflective practitioners seeking a deeper and more applied introduction to the field.

Through its comprehensive coverage, Strategic Communication equips students with the tools to define and critically reflect upon strategic communication as an academic discipline and professional practice. It introduces relevant theories and applies them to real-world communication problems, fostering a deeper understanding of the complexities and challenges of effective communication in today's dynamic and interconnected world.

By the end of this textbook, readers will have gained a comprehensive grasp of strategic communication, enabling them to navigate the complexities of organizational communication, build strong reputations, respond to crises effectively, and drive positive change within organizations.

Weight: 660g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367769260
Edition number: 2 ed