Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic

This edited volume explores the role of strategic communication in change management during the COVID-19 pandemic and beyond,based on empirical evidence from a global study. It is written for scholars, educators, and professionals in communication, public relations, strategic communication, and corporate communication.

Format: Hardback
Length: 364 pages
Publication date: 20 October 2022
Publisher: Taylor & Francis Ltd

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies,it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.

In the second half of 2020,a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries,representing Europe,Africa,Latin America,North America,South America,and Asia. The results presented in this book provide a compelling,current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels,sources of information,facts and concerns as related to the COVID-19 pandemic,the editors call for actions to develop effective strategies within unique national contexts,which can shed light on global expectations on necessary public health responses and communication.

This book is written for scholars,educators and professionals in communication,public relations,strategic communication and corporate communication. It is also applicable to students and researchers interested in global health,public policy,and communication studies.

Introduction:
The COVID-19 pandemic has had a profound impact on communication and society as a whole. It has challenged traditional communication channels and forced organizations and individuals to adapt to new ways of communicating and engaging with their audiences. In this context,strategic communication has become increasingly important as organizations seek to navigate the complex and rapidly changing landscape of the pandemic.

The Role of Strategic Communication in Change Management:
Effective and timely communication and leadership are crucial to the successful management of any pandemic. The COVID-19 pandemic has highlighted the importance of strategic communication in change management. Strategic communication involves the planning,development,and implementation of communication strategies that are tailored to specific audiences and contexts. It involves the use of a range of communication channels,including social media,traditional media,and face-to-face communication,to convey messages and engage with stakeholders.

The Global Perspective on COVID-19 Communication:
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It brings together a team of senior researchers from different countries who have conducted research on COVID-19 communication in their respective regions. The results presented in this book provide a compelling,current picture of the COVID-19 pandemic and strategic communication globally.

Chapters:
The book is divided into several chapters,each of which explores the national and regional experiences of COVID-19 communication. The chapters cover a range of topics,including the use of social media,traditional media,and face-to-face communication in pandemic communication. They also discuss the successes and failures of pandemic communication and the specific learning from the 2020–2021 crises.

Conclusion:
In conclusion,this edited volume makes a valuable contribution to the field of strategic communication and COVID-19. It provides a comprehensive and up-to-date analysis of the global perspective on COVID-19 communication. The results presented in this book are relevant to scholars,educators,and professionals in communication,public relations,strategic communication,and corporate communication. It is also applicable to students and researchers interested in global health,public policy,and communication studies.

Weight: 880g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032026954