Shulph Ink
Strategic Communication Management for Development and Social Change: Perspectives from the African Region
Strategic Communication Management for Development and Social Change: Perspectives from the African Region
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The book combines scholarly perspectives from Strategic Communication Management and Communication for Development and Social Change to address governance and sustainability challenges in Africa, focusing on citizen participation, bottom-up development, and strategic communication. It explores themes such as communication for social change, bottom-up development, strategic communication in governance, multi-stakeholder partnerships, public participation, protests, resistance, public sector health communications, media relations, and social media and eParticipation in government development programs.
Format: Hardback
Length: 287 pages
Publication date: 14 December 2023
Publisher: Springer International Publishing AG
This groundbreaking book is the first of its kind in the African region to bring together scholarly perspectives from Strategic Communication Management and Communication for Development and Social Change. It explores the complementary nature of these fields and addresses governance and sustainability challenges facing African countries today. The book covers issues that have hindered the achievement of humanitarian upliftment, development, and social change goals for all African nations, with a focus on citizen participation as a key factor in sustainable governance and policy development for social change in an African context. It reflects on case studies where local citizens are not informed by sustainable development programmes and where top-down instrumental action approaches and hemispheric communication replace bottom-up development and social change. The themes explored include communication for social change, bottom-up development and social movements in the local government sphere, strategic communication in governance, planning, and policy reforms, the role of multi-stakeholder partnerships in achieving development objectives, public participation, protests, and resistance from below, public sector health communications and development, media relations, accountability, and contested development narratives with the Fourth Estate, and social media and eParticipation in government development programs.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031414008
Edition number: 1st ed. 2024
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