Strategic Corporate Social Responsibility: A Holistic Approach to Responsible and Sustainable Business

Businesses are now expected to be best for the world, socially and environmentally responsible, sustainable, and ethical. This book provides the theoretical background, approaches, and practical tools to implement CSR, with case studies from globally recognized brands. It is suitable for students on Corporate Social Responsibility modules.

\n Format: Paperback / softback
\n Length: 480 pages
\n Publication date: 02 November 2021
\n Publisher: SAGE Publications Ltd
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In today's rapidly evolving business landscape, companies are no longer content with simply being the best in their field. They are now expected to go beyond mere excellence and strive to be the best for the world. This shift in expectations has been driven by the changing needs and values of consumers, employees, and regulators alike. As consumers become more conscious of social and environmental issues, they demand that businesses not only provide high-quality products and services but also demonstrate a commitment to social and environmental responsibility. Similarly, employees are increasingly seeking workplaces that align with their values and prioritize sustainability and ethical practices.

To meet these new demands, businesses are being called upon to adopt a broader perspective and consider their impact on society and the environment. This requires them to adopt a sustainable and ethical approach to their operations, which goes beyond mere compliance with regulations. It involves taking responsibility for their actions and making a positive difference in the world.

One of the key concepts in corporate social responsibility (CSR) is the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility. CSR is a business strategy that involves integrating social and environmental concerns into the core of a company's operations and decision-making processes. It involves not only reducing the negative impact of a company's activities on the environment and society but also promoting positive social and environmental outcomes.

The book, "Corporate Social Responsibility: A Strategic Approach," by Professor John R. Ehlers, is a comprehensive guide to CSR. It presents the key concepts, theories, and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world. The book is split into three parts:

The first part provides the theoretical background of CSR, including the history, evolution, and theoretical foundations of CSR. It explores the various definitions and frameworks of CSR and discusses the ethical and philosophical dimensions of CSR.

The second part examines various CSR approaches and how they can be implemented. It covers a range of topics, such as corporate philanthropy, sustainable supply chain management, and environmental sustainability. The book provides practical examples and case studies from globally recognized brands such as Ben & Jerry's, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever, and Whole Foods. These case studies demonstrate how companies have successfully integrated CSR into their operations and achieved positive social and environmental outcomes.

The third part discusses measuring and communicating CSR. It covers the various metrics and indicators used to assess the impact of CSR initiatives and the strategies used to communicate CSR achievements to stakeholders. The book is complemented by chapter-specific lecturer PowerPoint slides, a draft syllabus. syllabus, and an instructor's manual.

Suitable reading for students on Corporate Social Responsibility modules, the book provides a comprehensive and practical guide to CSR. It equips readers with the knowledge and skills needed to navigate the complex world of business and make a positive impact on society and the environment.

In conclusion, the changing expectations of consumers, employees, and regulators have led to a shift in the business landscape, where companies are now expected to be the best for the world. To meet these new demands, businesses must adopt a sustainable and ethical approach to their operations, which goes beyond the mere compliance with regulations. By integrating social and environmental concerns into their core business strategies, companies can create long-term value for their stakeholders and contribute to the betterment of society and the environment. The book, "Corporate Social Responsibility: A Strategic Approach," by Professor John R. Ehlers, provides a comprehensive and practical guide to CSR, equipping readers with the knowledge and skills needed to navigate the complex world of business and make a positive impact on society and the environment.

\n Weight: 850g\n
Dimension: 187 x 233 x 29 (mm)\n
ISBN-13: 9781529758450\n
Edition number: 2 Revised edition\n