Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Strategic Creativity is a must-read for business experts looking to ensure strategically creative results in their work. It provides a comprehensive guide to evaluating creative advertising, branding, and design ideas and solutions, and helps professionals work effectively with creatives. The book covers what every business expert should know about the creative process and features insightful conversations with creative experts. It will be valuable to executives, leaders, managers, and middle managers across industries who need to understand and execute branding initiatives, advertising campaigns, social media, and other customer-facing content.

Format: Paperback / softback
Length: 176 pages
Publication date: 02 June 2022
Publisher: Taylor & Francis Ltd

Strategic Creativity is a vital tool for business experts seeking to achieve strategically creative outcomes. It serves as an essential field guide for evaluating creative advertising, branding, and design ideas and solutions, as well as for collaborating with creatives. This comprehensive resource empowers professionals to differentiate themselves from their peers and effectively communicate the creative rationale within their organizations.

In today's competitive business landscape, advertising and branding play a crucial role in driving growth and reaching the right audience. To succeed, these initiatives must be relevant, engaging, and valuable to people's time. This book offers valuable insights that CEOs, CMOs, managers, business owners, and clients may have missed during their business school education, specifically regarding the creative aspects of advertising and design.

Featuring insightful conversations with creative experts, this book is designed to be a valuable resource for executives, leaders, managers, and middle managers across various industries. Their work often involves understanding and executing branding initiatives, advertising campaigns, social media, and other customer-facing content. By leveraging the knowledge and expertise shared in this book, these professionals can enhance their ability to create effective and impactful creative strategies that drive business success.

In conclusion, Strategic Creativity is a must-read for business experts who want to stay ahead of the curve and achieve strategically creative results. It provides a comprehensive understanding of the creative process, offers valuable insights, and facilitates effective collaboration with creatives. By embracing this resource, professionals can elevate their brand, engage their audience, and drive business growth.

Weight: 326g
Dimension: 152 x 228 x 16 (mm)
ISBN-13: 9781032137797