Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Strategic Creativity is a must-read for business experts looking to ensure strategically creative results in their work. It provides a comprehensive guide to evaluating creative advertising, branding, and design ideas and solutions, and helps professionals work effectively with creatives. The book covers essential concepts such as the creative process, relevance, engagement, and worth, and features insightful conversations with creative experts. It is a valuable resource for executives, leaders, managers, and middle managers across industries who need to understand and execute branding initiatives, advertising campaigns, social media, and other customer-facing content.

Format: Hardback
Length: 176 pages
Publication date: 02 June 2022
Publisher: Taylor & Francis Ltd

Strategic Creativity is a vital tool for business experts seeking to achieve strategically creative outcomes. It serves as an essential field guide for evaluating creative advertising, branding, and design ideas and solutions, as well as for collaborating with creatives. This comprehensive resource empowers professionals to differentiate themselves from their peers and effectively communicate the creative rationale within their organizations.

In today's competitive business landscape, advertising and branding play a crucial role in driving growth and reaching the right audience. To succeed, these initiatives must be relevant, engaging, and valuable to people's time. This book offers valuable insights that CEOs, CMOs, managers, business owners, and clients may have missed during their business school education, specifically regarding the creative aspects of advertising and design.

Featuring insightful conversations with creative experts, this book is designed to be a valuable resource for executives, leaders, managers, and middle managers across various industries. It provides them with the knowledge and skills necessary to understand and execute branding initiatives, advertising campaigns, social media, and other customer-facing content. By leveraging the creative expertise showcased in this book, professionals can enhance their strategic thinking and deliver exceptional results that resonate with their target audience.

In conclusion, Strategic Creativity is a must-read for business experts who want to stay ahead of the curve and achieve strategically creative outcomes. It offers a comprehensive guide to evaluating creative ideas, collaborating with creatives, and driving business growth through effective branding and advertising strategies. By embracing the power of creativity, professionals can differentiate themselves from their competitors and create a lasting impact on their customers.

Dimension: 229 x 152 (mm)
ISBN-13: 9781032137803