Strategic Crisis Communication

This book provides insights and strategies for effective crisis communication in the modern world, emphasizing the importance of preparation, management, and communication in responding to crises. It draws on case studies to offer practical advice for corporate communications professionals and organizations seeking to protect their reputation and business continuity.

Format: Paperback / softback
Length: 246 pages
Publication date: 23 June 2023
Publisher: Taylor & Francis Ltd

In the face of 21st-century challenges, threats, and opportunities, this comprehensive book empowers corporate communications professionals to safeguard, inspire, and energize organizations during crises. Whether stemming from external incidents or internal missteps, every major company or institution will inevitably face scrutiny, disruption to normal operations, and the threat to its reputation and business continuity. How an organization prepares for and responds to a crisis can have a profound impact on its ultimate outcome. This book specifically emphasizes strategic crisis communication as a multifaceted function encompassing three key elements:
1. Crisis Preparation: Establishing a robust and adaptable infrastructure and plans in advance of any crisis. This involves developing a comprehensive crisis management plan that outlines clear roles, responsibilities, and communication channels. It also involves conducting regular risk assessments, identifying potential threats, and developing contingency plans to mitigate their impact.
2. Crisis Management: Rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes during a crisis. This involves establishing a command center or crisis management team to coordinate response efforts and ensure effective communication and decision-making. It also involves leveraging technology and social media to gather and disseminate information quickly and accurately.
3. Crisis Communication: Reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. This involves developing a crisis communication strategy that aligns with the organization's values, messaging, and brand. It involves crafting compelling narratives that resonate with stakeholders and using various communication channels, such as press releases, social media, and public appearances, to convey messages effectively.

Drawing from hundreds of recent case studies, this book offers unparalleled insights and best practices for corporate communications and PR professionals, as well as the organizations they serve. It empowers them to understand how to navigate any reputational storm that may threaten their enterprise, ensuring resilience, credibility, and long-term success.

Weight: 382g
Dimension: 152 x 229 x 17 (mm)
ISBN-13: 9781032342580