LarryPercy
Strategic Integrated Marketing Communications
Strategic Integrated Marketing Communications
YOU SAVE £3.52
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Couldn't load pickup availability
Excellent- More about Strategic Integrated Marketing Communications
The textbook "Integrated Marketing Communications: Planning and Development" provides a comprehensive guide to planning and developing effective IMC campaigns, with updated content, examples, and cases and an international approach. It is suitable as core reading for a broad range of Marketing and Advertising modules.
Format: Paperback / softback
Length: 304 pages
Publication date: 03 March 2023
Publisher: Taylor & Francis Ltd
Here is the rephrased text:
This comprehensive textbook offers a step-by-step guide to planning and developing an effective integrated marketing communication (IMC) campaign, making it an essential core reading for a wide range of Marketing and Advertising modules. With its updated content, comprehensive examples, and real-world cases, this textbook provides students with a comprehensive understanding of IMC principles and practices. Moreover, its international approach ensures that students can apply these concepts to global marketing scenarios. Whether you are a marketing professional seeking to enhance your skills or a student looking to gain a deeper understanding of IMC, this textbook is an invaluable resource.
New edition of a highly regarded textbook, with updated content, comprehensive examples, and real-world cases, and an international approach.
Weight: 564g
Dimension: 246 x 175 x 22 (mm)
ISBN-13: 9780367770624
Edition number: 4 ed
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
