Richard Lynch
Strategic Management
Strategic Management
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The 9th edition of this core textbook builds on its global perspective and approachable written style, exploring key concepts within a clear and logical structure. It includes updated case studies and pedagogy to support modern business and management students, with a continuous contrast between prescriptive and emergent views of strategy and an emphasis on practical application.
Format: Paperback / softback
Length: 768 pages
Publication date: 29 April 2021
Publisher: SAGE Publications Ltd
The ninth edition of this comprehensive core textbook continues to uphold its global perspective and user-friendly writing style, as it delves into the fundamental concepts within a clear and coherent framework. Lynch leads you through 19 chapters, featuring updated case studies and pedagogy that cater to the needs of modern business and management students, from their initial introduction to the field to their final graduation.
A consistent contrast between prescriptive and emergent views of strategy sheds light on the key debates within the discipline, while a strong emphasis on practicality throughout the book enables you to translate theory into real-world applications.
This textbook serves as an invaluable resource for students seeking to gain a comprehensive understanding of the field, offering a balanced blend of theoretical insights and practical applications. Whether you are a novice or an experienced student, this book will provide you with the tools and knowledge necessary to succeed in your academic and professional endeavors.
Weight: 1756g
Dimension: 196 x 266 x 39 (mm)
ISBN-13: 9781529758245
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