Strategic Management for the Hospitality and Tourism Industry: Developing a Competitive Advantage

The book provides a comprehensive and up-to-date overview of strategic management in the hospitality and tourism industry, covering cutting-edge theories and views, implementation models, political, economic, social, and technological changes, and case studies from international industries. It is designed to provoke thought and debate and is valuable for students, academics, universities, and hospitality and tourism professionals.

Format: Paperback / softback
Length: 192 pages
Publication date: 08 July 2024
Publisher: Apple Academic Press Inc.

The book "Strategic Management in Applied Management Fundamentals in the Hospitality and Tourism Industry" is a comprehensive and insightful volume that explores cutting-edge theories and perspectives on strategic management in the hospitality and tourism industry. The author delves into the latest strategic thinking and offers valuable insights into implementing models within specific contexts, such as culture and profit and nonprofit organizations. Additionally, the book examines the political, economic, social, and technological changes that significantly impact tourism and hospitality. The author's thoughtful analysis and review of related hospitality case studies and management approaches employed shed light on emerging management and operation issues in the tourism and hospitality sector. The book employs a wealth of case studies that illustrate the concepts and models discussed, with examples from prominent industry players such as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include a cutting-edge approach, critical treatment, sensitivity to specific contexts, extensive case studies, and organization of the book. Each chapter is organized to provide a clear and concise overview of the topic, with relevant examples and illustrations. The book begins by introducing the concept of strategic management and its importance in the hospitality and tourism industry. It then explores the various strategic models and theories that have been developed over the years, including Porter's Five Forces, SWOT Analysis, and the Resource-Based View. The author then discusses the application of these models in different contexts, such as culture, profit, and nonprofit organizations. The book also examines the political, economic, social, and technological changes that have had a significant impact on tourism and hospitality. These changes include globalization, the rise of e-commerce, the impact of social media, and the changing consumer preferences. The author provides a detailed analysis of each of these changes and their implications for the industry. The book also includes a number of case studies that illustrate the application of strategic management concepts in real-world situations. These case studies include examples from international industries such as Aer Lingus, Accor, Marriott, and Ryanair. The case studies provide a detailed overview of the strategy content, context, and process, and highlight the challenges and opportunities that the industry faces. The book concludes by providing a summary of the key findings and recommendations for practitioners in the hospitality and tourism industry. Overall, "Strategic Management in Applied Management Fundamentals in the Hospitality and Tourism Industry" is a valuable resource for anyone interested in learning more about strategic management in the hospitality and tourism industry. The book's comprehensive coverage of the topic, thoughtful analysis, and real-world case studies make it an essential read for students, researchers, and practitioners alike.

Weight: 394g
Dimension: 229 x 152 (mm)
ISBN-13: 9781774638194