Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality, and Events is a comprehensive textbook that introduces students to fundamental strategic management principles in the context of these industries. It has been fully revised and updated to reflect the changes in strategic direction due to the global crisis, technology advances, and sustainability issues. The book includes new international case studies, technology focus short cases, and longer combined sector case studies on topics such as COVID-19 impacts. It also discusses the implications of COVID-19 and provides a contemporary view of the industry, focusing on smaller organizations. The textbook is written in an accessible and engaging style, with useful features to aid students' learning and understanding. It is an essential resource for tourism, hospitality, and events students.

Format: Hardback
Length: 752 pages
Publication date: 24 January 2024
Publisher: Taylor & Francis Ltd

Strategic Management for Tourism, Hospitality, and Events is an essential resource for students embarking on this subject, providing a comprehensive introduction to fundamental strategic management principles within the context of these industries. By integrating a wealth of industry-based case studies and examples, the text brings theory to life, enabling students to understand the practical applications of strategic management in real-world scenarios.

In this fourth edition, the text has undergone a thorough revision and update to reflect the significant changes in strategic direction experienced by these industries due to the unprecedented global crisis, as well as significant technological advancements and sustainability-related issues. Key features and topics of this edition include:

New international tourism, hospitality, and events case studies from both small and large-scale businesses are integrated throughout, showcasing the practical applications of strategic management theory.

In addition, a new Technology Focus section includes short cases and longer combined sector case studies on topics such as the impacts of COVID-19 on the industry, exploring how the principles of sustainability can be incorporated into tourism, hospitality, and events organizations' strategies.

Technology is seamlessly integrated into all chapters, examining key topics such as big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity, and innovation.

The impact and implications of COVID-19 are discussed in depth, considering industry responses, financial implications, and potential future emergent strategies.

A contemporary view is presented, encompassing a broad range of academic literature and industry developments that have emerged in recent years, with a particular focus on smaller organizations, recognizing their crucial role in the industry.

To support tutors and students, comprehensive web support is provided, including explanations, examples, and additional resources to enhance the learning experience.

In conclusion, Strategic Management for Tourism, Hospitality, and Events is an indispensable guide for students seeking to excel in these dynamic industries. With its comprehensive coverage, industry-based examples, and contemporary perspective, the text equips students with the skills and knowledge necessary to navigate the complexities of strategic management and drive success in the tourism, hospitality, and events sectors.

Weight: 1630g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032331829
Edition number: 4 ed