Strategic Management for Tourism, Hospitality and Events

Strategic Management for Tourism, Hospitality, and Events is a comprehensive textbook that introduces students to fundamental strategic management principles in the context of these industries. It has been fully revised and updated to reflect the changes in strategic direction due to the global crisis, technology advances, and sustainability issues. The book includes new international case studies, technology focus short cases, and longer combined sector case studies on topics such as COVID-19 impacts. It also discusses the implications of COVID-19 and provides a contemporary view of the industry, focusing on smaller organizations. The textbook is written in an accessible and engaging style, with useful features to aid students' learning and understanding. It is an essential resource for tourism, hospitality, and events students.

Format: Paperback / softback
Length: 752 pages
Publication date: 24 January 2024
Publisher: Taylor & Francis Ltd

Strategic Management for Tourism, Hospitality, and Events is an essential resource for students embarking on their journey into this field. It provides a comprehensive introduction to fundamental strategic management principles, contextualized within the realm of tourism, hospitality, and events. Through the integration of industry-based case studies and examples, the book brings theory to life, enabling students to grasp the practical applications of strategic management in these dynamic industries.

In its fourth edition, this text has undergone a thorough revision and update to reflect the significant changes in strategic direction that these industries have experienced due to the unprecedented global crisis, as well as the significant advancements in technology and the pressing issues related to sustainability.

The fourth edition introduces several new features and topics to enhance the learning experience. It includes a diverse range of international tourism, hospitality, and events case studies from both small and medium-sized enterprises (SMEs) and large-scale businesses. These case studies showcase the practical applications of strategic management theory and provide students with real-world insights into the challenges and opportunities these industries face.

Furthermore, the book incorporates a new Technology Focus section, which includes short cases and longer combined sector case studies on topics such as the impacts of COVID-19, the role of technology in these industries, big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity, and innovation. These cases not only provide students with a deeper understanding of the latest technological developments but also help them develop critical skills in analyzing and evaluating their implications for strategic decision-making.

In addition, a new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality, and events organizations. It discusses the importance of environmental, social, and ethical considerations in these industries and provides practical strategies for implementing sustainable practices.

To ensure a contemporary perspective, the book incorporates the broad range of academic literature and industry developments that have emerged in recent years. It particularly focuses on smaller organizations, recognizing their key role in shaping the future of these industries.

Furthermore, the book offers web support for tutors and students, providing explanations, additional resources, and case study discussions to enhance the learning experience.

In conclusion, Strategic Management for Tourism, Hospitality, and Events is a must-have text for students pursuing a career in these dynamic industries. It provides a comprehensive and up-to-date introduction to strategic management principles, contextualized within the tourism, hospitality, and events sectors. Through the integration of industry-based case studies, real-world examples, and contemporary perspectives, the book equips students with the skills and knowledge necessary to thrive in their chosen fields and make a meaningful impact.

Weight: 453g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032331836
Edition number: 4 ed