Strategic Management in the Media: Theory to Practice

The third edition of the classic textbook on strategy in the media, "Strategy in the Media Industry: An Introduction to Theory and Practice," explores key shifts in the strategic environment, explains key concepts in strategic management, and applies all theories to the sector. It also provides new cases on global companies and includes a "Resources and Questions" section to guide readers further study and support classroom learning.

Format: Paperback / softback
Length: 280 pages
Publication date: 25 December 2023
Publisher: SAGE Publishing

The media industry is experiencing a rapid and transformative phase, presenting organizations with unprecedented challenges and opportunities. This fully revised third edition of the renowned textbook on strategy in the media delves into significant shifts in the strategic landscape, encompassing digital platforms, streamed media, the creator economy, the metaverse, and generative AI. It offers a comprehensive exploration of key concepts in strategic management, providing insights and clarity to readers. By applying various theories to the media sector, the book illuminates all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture, and finding the appropriate leadership approach.

Through an expanded set of new cases covering global companies from Scandinavia to South Africa, the book takes readers deep into the realm of innovation, disruption, and strategic adaptation in action. Additionally, it includes new "Resources and "Questions" sections to facilitate further study and support classroom learning.

Written by renowned strategy expert Lucy Küng, this textbook is an essential resource for students pursuing media studies, media economics, and media management. Professor Küng's expertise lies in strategy, innovation, and leadership, particularly in responding effectively to the challenges of digitalization. She holds the position of Senior Visiting Research Associate at the Reuters Institute, Oxford University, and serves as a Non-Executive Board Member for various organizations.

In conclusion, the media industry is undergoing a seismic shift, and this textbook provides a comprehensive and insightful guide to strategy and management in this dynamic field. Whether you are a student, professional, or industry practitioner, this book offers valuable insights and perspectives to help navigate the complexities of the media industry and achieve success in the digital age.

Weight: 488g
Dimension: 170 x 242 x 20 (mm)
ISBN-13: 9781529773699
Edition number: 3 Revised edition