Strategic Management in the Media: Theory to Practice

The third edition of the classic textbook on strategy in the media explores key shifts in the strategic environment, explains key concepts in strategic management, and applies them to the sector. It also includes new cases on global companies and provides resources and questions for further study.

Format: Hardback
Length: 280 pages
Publication date: 25 December 2023
Publisher: SAGE Publishing

The media industry is experiencing a rapid and transformative phase, presenting organizations with unprecedented challenges and opportunities. This extensively revised third edition of the renowned textbook on strategy in the media delves into significant shifts in the strategic landscape, encompassing digital platforms, streamed media, the creator economy, the metaverse, and generative AI. It offers a comprehensive exploration of key concepts in strategic management, providing insights and clarity to readers. By applying various theories to the media sector, the book illuminates all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture, and identifying the appropriate leadership approach. Through an expanded set of new cases covering global companies from Scandinavia to South Africa, readers are taken deep into the realms of innovation, disruption, and strategic adaptation in action. Additionally, the book includes new "Resources and "Questions" sections to facilitate further study and support classroom learning.

Written by renowned expert Lucy Küng, this textbook is an invaluable resource for students pursuing studies in media studies, media economics, and media management. Professor Küng specializes in strategy, innovation, and leadership, with a focus on successful responses to the challenges of digitalization. She holds the position of Senior Visiting Research Associate at the Reuters Institute, Oxford University, and serves as a Non-Executive Board Member.

In conclusion, the media industry is undergoing a remarkable transformation, and this textbook serves as a comprehensive guide to strategy and management in this dynamic field. By examining key shifts, concepts, and cases, it equips readers with the knowledge and skills necessary to navigate the complexities of the media industry and achieve success in the digital age.

Weight: 630g
Dimension: 242 x 170 (mm)
ISBN-13: 9781529773705
Edition number: 3 Revised edition