Strategic Management: Strategists at Work

This textbook provides an intuitive approach to developing a strategic plan, combining strategic logic with storytelling to create a 10-component strategy. The authors demonstrate their Strategy Cycle approach, which identifies where value truly lies in familiar planning tools.

Format: Hardback
Length: 264 pages
Publication date: 06 April 2023
Publisher: Bloomsbury Publishing PLC

This comprehensive textbook delves into the realm of business strategy, offering a practical and intuitive approach to crafting a strategic plan. Drawing upon two decades of experience in strategy consulting for a diverse range of organizations, the authors impart valuable insights into the role of a strategist. Through their unique Strategy Cycle approach, they seamlessly blend strategic logic, encompassing detailed plans, with the artistic, creative, and interpretive process of bringing a strategy to life through storytelling.

The authors examine commonly used planning tools, discerning where true value lies, while introducing innovative ideas and methods. This journey culminates in a concise and impactful 10-component strategy framework. To further explore the authors' insights and learn more about their Strategy Cycle approach, visit their website at strategystory.co.uk.

Weight: 350g
Dimension: 234 x 156 (mm)
ISBN-13: 9781350347595
Edition number: 2 ed