Strategic Planning for Public Relations

The sixth edition of Strategic Planning for Public Relations provides an innovative and clear approach to developing public relations campaigns, with real-world examples and current events, and online resources for students and instructors. It is ideal for upper-division undergraduate and graduate courses in public relations strategy and campaigns.

Format: Paperback / softback
Length: 622 pages
Publication date: 12 November 2020
Publisher: Taylor & Francis Ltd

Strategic Planning for Public Relations, the sixth edition, presents an innovative and comprehensive guide for students eager to acquire the skills necessary to create effective public relations campaigns. Authored by Ron Smith, a seasoned professional with extensive industry experience and teaching expertise, this text offers a practical approach to navigating complex problem-solving and decision-making processes in strategic communication and public relations. By breaking down these processes into easily understandable steps, adaptable to various situations and organizations, Smith empowers readers to develop a deep understanding of the field.

The new edition of Strategic Planning for Public Relations is enriched with real-world, diverse examples of cases and current events, providing readers with a practical perspective on the application of theoretical concepts. Additionally, classic cases that have stood the test of time are included, offering valuable insights into the evolution of public relations strategies. To address the evolving landscape of communication, the text has been extensively revised to include new research on opinions and practices. It also provides comprehensive coverage of award-winning public relations campaigns, showcasing the best practices and achievements in the field. Furthermore, the Tactics section has been revamped to emphasize internet-based and social media strategies, reflecting the increasing importance of these platforms in modern public relations practices.

Designed as a valuable resource for students in upper-division undergraduate and graduate courses in public relations strategy and campaigns, Strategic Planning for Public Relations offers a comprehensive and up-to-date examination of the field. Complementing the book is an array of online resources tailored to both students and instructors. For students, these resources include chapter overviews, helpful links to professional organizations and resources, and an overview of careers in public relations. Instructors, on the other hand, benefit from an instructors manual, lecture slides, and sample course materials, which facilitate effective teaching and enhance the learning experience.

With its clear and concise writing style, engaging examples, and comprehensive coverage, Strategic Planning for Public Relations is an essential text for anyone seeking to excel in the dynamic world of public relations. Whether you are a student, professional, or aspiring public relations practitioner, this book provides the knowledge and tools you need to succeed in your career. So, why wait? Embrace the power of strategic planning and unlock your potential in public relations with the sixth edition of Strategic Planning for Public Relations.

Weight: 1472g
Dimension: 189 x 254 x 40 (mm)
ISBN-13: 9780367903848
Edition number: 6 New edition