Strategic Planning for Sustainability

Corporate social responsibility (CSR) is being practiced by many companies, but with a lack of formal strategy. This book provides a comprehensive guide to strategically approach CSR, including conducting a CSR assessment, developing a strategy, and measuring performance.

Format: Paperback / softback
Length: 178 pages
Publication date: 30 December 2020
Publisher: Business Expert Press

Corporate social responsibility (CSR) has gained widespread adoption among companies, yet many lack a formal strategic approach to its implementation. The prevailing scenario often manifests as a hodgepodge of disparate CSR programs and initiatives, some aligned with the core strategy and others appearing as discretionary add-ons. The range of potential CSR initiatives presents a challenge, but developing a strategic orientation becomes intricate due to the diverse drivers and motivations unique to each company. Ideas and responsibilities for CSR initiatives stem from various parts and levels of the organization, further complicating the strategic planning process.

Strategic planning for sustainability demands a holistic consideration of economic performance, development, environmental protection, and the social well-being of employees, as well as other individuals and groups outside the organization. This book serves as a comprehensive guide to achieving sustainable success, encompassing tasks such as conducting a CSR assessment, crafting a CSR strategy, implementing CSR commitments, and measuring the effectiveness of the planning initiative.

By adopting a strategic CSR approach, companies can differentiate themselves, build trust, and contribute to a more sustainable and equitable society. It is a journey that requires commitment, collaboration, and a willingness to embrace the long-term benefits of sustainable business practices.

ISBN-13: 9781952538940