Strategic Public Relations Writing: Proven Tactics and Techniques

This textbook is a comprehensive guide to public relations writing, focusing on strategy and tactical formats. It is suitable for undergraduate and postgraduate courses, with online resources for career preparation and success.

Format: Hardback
Length: 216 pages
Publication date: 28 June 2022
Publisher: Taylor & Francis Ltd

This comprehensive public relations writing textbook equips students with the skills and knowledge necessary to excel in a career as an effective strategic communicator. Focusing on the strategic aspect of public relations writing, it distinguishes itself from other forms of writing, such as journalistic or academic. The book provides a comprehensive overview of the essential types of writing required for effective public relations across various media channels, showcasing real-world examples and insights from practitioners working in the field today. It also delves into the various tactical formats that are essential for powerful and strategic public relations, including social media posts, website updates, podcasts, speeches, and infographics.

Packed with practical examples and exercises, the textbook offers invaluable guidance for career preparation and success. It is suitable for public relations writing courses at both undergraduate and postgraduate levels, particularly those with a focus on strategy or those that combine strategy and writing into a single course. Additionally, online resources are available, including chapter outlines, a test bank, sample homework, paper, and portfolio-building assignments, as well as lecture slides. These resources can be accessed at {URL}.

By emphasizing the strategic dimension of public relations writing and providing a wealth of practical insights and resources, this textbook equips students with the tools they need to thrive in the dynamic field of public relations.

Weight: 590g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032157313