Strategic Retail Management and Brand Management: Trends, Tactics, and Examples

The retail industry has experienced significant disruption due to new technologies, digital business models, and social media platforms. This textbook provides insights into trends and developments in the retail sector, such as new patterns of personal consumption, evolving geopolitical dynamics, technological advancements, and structural industry shifts. It emphasizes the importance of retailers using these trends to adapt their strategies, create strong brands, and come up with innovative ways of doing business.

\n Format: Paperback / softback
\n Length: 456 pages
\n Publication date: 25 October 2021
\n Publisher: De Gruyter
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The retail industry and its associated business models have undergone a profound transformation driven by a multitude of disruptive forces. The rapid emergence of new technologies, digital business models, and the emergence of social media platforms as a vital sales channel have reshaped the sector, exerting a significant influence on its trajectory. As we look ahead, key contextual or external trends will undoubtedly shape and mold the retail landscape, necessitating proactive preparation and a strategic head start.

This textbook serves as a valuable resource for readers seeking to gain a comprehensive understanding of the national and international retail sector. It offers insightful perspectives on emerging trends and developments, encompassing key areas such as new patterns of personal consumption, evolving geopolitical dynamics, technological advancements, and structural industry shifts. By delving into these trends, the textbook explains the importance of retailers leveraging them, adapting their retail strategies and tactics, building strong brands, and developing innovative and novel ways of conducting business.

In the current era, retail faces numerous challenges, making it a particularly complex and demanding environment. This textbook aims to provide insights and explanations to enhance our understanding of these challenges and offer practical managerial implications. It serves as a valuable tool for professionals, students, and anyone interested in navigating the ever-evolving retail landscape and achieving success in this dynamic industry.

\n Weight: 778g\n
Dimension: 240 x 170 x 29 (mm)\n
ISBN-13: 9783110543834\n \n