Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement

Effective science communicators use evidence-based principles to reach a wide audience and achieve their goals. They should strive to seem competent, warm, honest, and willing to listen, and their work should convey a desire to make the world a better place. This guidebook provides practical expertise in 11 evidence-based principles of strategic science communication, including building rapport with an audience through various modes of communication and recognizing the right goals. It is essential reading for all professionals in the field.

Format: Paperback / softback
Length: 336 pages
Publication date: 22 November 2022
Publisher: Johns Hopkins University Press

Effective science communicators employ a range of tactics to reach a wide audience and achieve their goals. Building long-term strategic paths is crucial for success, as is creating communication opportunities to improve thinking and behavior. John C. Besley and Anthony Dudo's guidebook, "Strategic Science Communication," provides 11 evidence-based principles for effective communication. These principles include striving to seem competent, warm, honest, and willing to listen, as well as conveying a desire to make the world a better place.

Besley and Dudo highlight time-tested methods for building rapport with an audience through various modes of communication, and discuss the importance of recognizing the right goals and employing strategic and tactical communication to achieve them. They also offer specific suggestions for how practitioners can evaluate the effectiveness of their communications and build evaluation into their plans from the beginning.

Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. By drawing on insightful research into the science of science communication, Besley and Dudo provide readers with an opportunity to improve their communication skills and achieve their goals more effectively.

Weight: 476g
Dimension: 229 x 152 x 22 (mm)
ISBN-13: 9781421444208