Strategic Sport Communication

Strategic Sport Communication, Fourth Edition, provides a comprehensive overview of the field, covering history, career opportunities, and the intersection of sport communication with sociological and cultural issues. It features an unparalleled authorship team and aligns with COSMA's Common Professional Component topics. The updated edition includes a two-part structure, with chapters on the history of sport communication, career opportunities, and the Strategic Sport Communication Model (SSCM). It explores mass media, digital sport media, integrated marketing communication, public relations and crisis communications, and sport communication research. Additional updates and new features include instructor ancillaries and student resources, updated case studies, job listings, and sport communicator profiles.

Format: Paperback / softback
Length: 432 pages
Publication date: 29 April 2024
Publisher: Human Kinetics Publishers

The text also examines the role of social media in sport communication,including its impact on fan engagement,brand reputation,and athlete advocacy.
Sport continues to experience unprecedented popularity, driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. Strategic Sport Communication, now in its fourth edition, blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today's sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication. The text also examines the role of social media in sport communication, including its impact on fan engagement, brand reputation, and athlete advocacy.

Weight: 1002g
Dimension: 217 x 285 x 23 (mm)
ISBN-13: 9781718221475
Edition number: Fourth Edition