Strategic Tendering for Professional Services: Win More, Lose Less

Strategic Tendering for Professional Services provides best practice guidance for winning and retaining clients in the competitive professional services sector. It includes insights from both proposal professionals and decision makers and is packed with features and tools to help professionals turn guidance into practice.

Format: Paperback / softback
Length: 280 pages
Publication date: 03 March 2022
Publisher: Kogan Page Ltd

In the fiercely competitive realm of professional services, a robust tendering strategy has become indispensable. The benefits of securing and retaining clients are immense, while the consequences of losing key tenders can be catastrophic. Strategic Tendering for Professional Services, now in its second edition, offers comprehensive best practice guidance, spanning from the critical decision of which requests for proposals to respond to, to the pivotal face-to-face presentation and post-pitch follow-up. This practical book, through insightful interviews with proposal professionals and decision-makers from the client side, sheds light on key considerations such as the importance of diversity and inclusion, demonstrating global citizenship, and the distinct differences between public sector pitching and private sector approaches. Packed with valuable features and tools, this book empowers professionals to translate guidance into actionable practices, enhancing their pitches, refining tendering skills, and ultimately boosting their win rate.

Weight: 428g
Dimension: 157 x 232 x 23 (mm)
ISBN-13: 9781789668445
Edition number: 2 Revised edition