CharlesMarsh,David W. Guth,Bonnie Poovey Short
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
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Excellent- More about Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Strategic Writing is a practical, multidisciplinary textbook that teaches high-quality public relations and media writing with clear, concise instructions for over 40 types of documents. It takes a reader-friendly recipe approach, illustrated with examples, and includes ethical and legal aspects, diversity and inclusion, and writing for various social media platforms. It is ideal for undergraduate courses in public relations, advertising, and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach.
Format: Paperback / softback
Length: 370 pages
Publication date: 17 November 2020
Publisher: Taylor & Francis Ltd
Strategic Writing is a comprehensive and practical textbook that provides students with a solid foundation in high-quality public relations and media writing. With clear and concise instructions for over 40 types of documents, it offers a reader-friendly approach to writing in various business communication contexts, including public relations, advertising, sales, and marketing. The fifth edition of this textbook has been thoroughly updated to include new document samples and coverage of writing for various social media platforms.
One of the key strengths of Strategic Writing is its multidisciplinary approach. It addresses ethical and legal aspects of strategic writing, including diversity and inclusion, in a concise and accessible manner. The book also includes additional document samples, providing students with practical examples of the types of documents they will encounter in their professional careers.
In addition to its practical content, Strategic Writing offers a wealth of pedagogical resources for instructors. The textbook includes a comprehensive instructors manual that provides syllabi for both online and traditional courses. It also includes Tips for Teaching Strategic Writing Online, which offer easy guidelines for converting the books PowerPoint slides to videos with voiceovers for online lectures. The companion websites provide sample assignments and grading rubrics for every document, further enhancing student self-instruction and engagement.
Strategic Writing is an essential and adaptable textbook for undergraduate courses in public relations, advertising, and strategic communication writing. It particularly excels in courses that take a multidisciplinary and multimedia approach, as it combines a recipe-with-examples approach with practical examples and multimedia resources. Whether students are studying online or in a traditional classroom setting, Strategic Writing provides them with the tools they need to develop effective and professional writing skills.
In conclusion, Strategic Writing is a highly recommended textbook for students and instructors alike. Its comprehensive coverage of public relations and media writing, multidisciplinary approach, and pedagogical resources make it an essential resource for anyone seeking to develop their writing skills in business communication. Whether you are a student looking to improve your writing abilities or an instructor seeking to enhance your course materials, Strategic Writing is an excellent choice.
Weight: 716g
Dimension: 178 x 252 x 26 (mm)
ISBN-13: 9780367895402
Edition number: 5 New edition
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