AngieHendershot,LisaLoewen,Charles Marsh,Bonnie Poovey Short,David W.Guth
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
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- More about Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Format: Hardback
Length: 352 pages
Publication date: 19 March 2024
Publisher: Taylor & Francis Ltd
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
Weight: 810g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032461052
Edition number: 6 ed
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