Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation

This textbook is the fourth edition of a unique textbook that provides extensive coverage of the evolution, current state, and practice of e-business strategies. It combines fundamental concepts and application models with practice-based case studies to provide a solid introduction to understanding e-business and e-commerce. It is an ideal classroom companion for business schools, showing how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Format: Paperback / softback
Length: 795 pages
Publication date: 29 June 2021
Publisher: Springer Nature Switzerland AG

This fourth edition of a unique textbook is a comprehensive resource that delves into the intricate world of e-business strategies, encompassing their evolution, current state, and practical applications. By seamlessly blending fundamental concepts and real-world case studies, it offers a solid foundation for understanding e-business and e-commerce. Serving as an invaluable companion for business schools, the authors, with their extensive expertise, demonstrate how corporations can embrace and thrive by incorporating vibrant e-business frameworks and utilizing the appropriate tools. Students will acquire a thorough understanding of crafting effective electronic and mobile commerce strategies, as well as the skills to navigate the complexities and challenges associated with these endeavors.

The textbook is organized into eight chapters, each dedicated to exploring different aspects of e-business strategies. The first chapter provides an introduction to the topic, defining e-business and its significance in the modern business landscape. It explores the historical development of e-business and highlights the key factors that have shaped its evolution.

The second chapter delves into the fundamental concepts of e-business, covering topics such as e-commerce, electronic markets, and online transactions. It explains the key players and technologies involved in these processes and provides an overview of the different business models that can be adopted in the e-commerce arena.

The third chapter focuses on the strategic aspects of e-business, emphasizing the importance of developing a clear vision and mission for an online business. It explores the various strategies that companies can employ to differentiate themselves in the digital marketplace, such as customer relationship management, supply chain management, and digital marketing.

The fourth chapter examines the legal and regulatory framework surrounding e-business, discussing the legal issues that companies may encounter and the regulations that govern the online marketplace. It provides an overview of the different legal structures available for e-businesses and the legal considerations that should be taken into account when establishing an online presence.

The fifth chapter explores the technological aspects of e-business, discussing the various technologies and tools that are used in the online marketplace. It covers topics such as web design, software development, and information technology management, and provides an overview of the different software platforms and technologies that are available for building and managing online businesses.

The sixth chapter focuses on the challenges and opportunities that e-business presents, discussing the risks and benefits associated with operating in the digital marketplace. It explores the different strategies that companies can employ to mitigate the risks and maximize the benefits of e-business, such as risk management, security measures, and customer service.

The seventh chapter examines the case studies of successful e-businesses, providing real-world examples of companies that have successfully implemented e-business strategies. It showcases.

The eighth chapter provides a conclusion that summarizes
reviews the key findings and highlights the importance of e-business strategies in the modern business world. It emphasizes the need for continuous innovation and adaptation in the face business landscape and encourages readers to stay updated with the latest developments and trends in e-business.

In conclusion, this fourth edition of a unique textbook is a comprehensive and authoritative business resource that provides a thorough exploration of e-business strategies, their evolution, current state, and practical applications. By combining fundamental concepts and real-world case studies, it offers a solid foundation for understanding e-business and e-commerce. Serving as an invaluable companion for business schools.

Weight: 1428g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030489526
Edition number: 4th ed. 2020