Strategy in Turbulent Times: How to Design a Strategy that is Robust and Future-Proof

The traditional strategy models are no longer relevant in today's turbulent environment, and this book provides insights and case studies for managers to react to fundamental change and choose the right strategies for success.

Format: Paperback / softback
Length: 260 pages
Publication date: 15 December 2023
Publisher: Lannoo Publishers

Companies are currently navigating through a period of significant turbulence, posing a challenging and complex landscape for businesses to navigate. In this evolving environment, it is crucial to assess the relevance of traditional strategy models in addressing the new challenges and opportunities that arise. This new book offers valuable insights and practical strategies for analyzing turbulent environments, developing innovative strategies, and successfully implementing them.

The book begins by delving into the concept of turbulence, distinguishing between disruption and disturbance. It explores how companies can develop a corporate foresight and sensing capability to anticipate and respond to emerging trends and uncertainties. It also emphasizes the importance of choosing the right turbulence strategy that aligns with the organization's goals and capabilities.

The book provides detailed guidance on implementing turbulence strategies, covering topics such as building resilience, fostering innovation, and adapting to changing market conditions. It includes numerous case studies and examples from both large and smaller companies, showcasing successful reactions to fundamental change.

By leveraging the insights and practical approaches outlined in this book, managers and executives can gain a competitive advantage in the turbulent business landscape. It equips them with the tools and knowledge necessary to navigate the complexities of change, identify new opportunities, and implement effective strategies for long-term success.

In conclusion, companies face an unprecedented era of turbulence, requiring a shift in mindset and approach to strategy development. This new book provides valuable guidance and practical strategies for analyzing turbulent environments, building innovative strategies, and implementing them successfully. By embracing the principles outlined in this book, businesses can navigate the challenges of the present and position themselves for future growth and success.

Weight: 552g
Dimension: 239 x 172 x 19 (mm)
ISBN-13: 9789401490399