Strategy Plain and Simple: 3 steps to building a successful strategy for your startup or growing business

Strategy Plain and Simple’s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

Format: Paperback / softback
Length: 152 pages
Publication date: 12 January 2018
Publisher: Pearson Education Limited

Strategic planning is a crucial process that can help businesses achieve their goals and succeed in a competitive market. In this book, Vaughan Evans provides a straightforward and practical framework for developing a successful strategy. He begins by explaining the importance of understanding the market, gaining a competitive advantage, and managing business risk.

Evans then outlines a three-step process that businesses can follow to develop a strategy. The first step is to understand the market, including forecasting demand and supply. The second step is to gain a competitive advantage by targeting the strategic gap and bridging it. The third step is to manage business risk by balancing risk and opportunity.

The book is filled with vivid examples and practical solutions that can help businesses apply the three-step process to their own situations. Evans uses a jargon-free approach that simplifies complex concepts and makes them accessible to anyone wanting to guide their business to success.

One of the key strengths of the book is its brevity. It can be read in 60 minutes, and the three steps are easy to follow and apply. The book also includes a wealth of resources and references that businesses can use to further their understanding of strategic planning.

Brian Tracy, a success guru, speaker, and author of Now Build a Better Business!, praises the book for its proven, practical approach. He states that it gives a clear roadmap for starting a successful business or building a current business into a lean, mean profit machine. Mike Garland, a former Partner and Head of Portfolio Group at Permira Advisers LLP, also commends the book for its concise and compelling insight into strategy development.

The book is particularly useful for small business owners who are looking for a bite-sized strategy that is crisp, concise, and easily digested on one plane journey. David Williamson, Managing Partner at Nova Capital Management, states that the book provides a valuable guide for small business owners who are looking to improve their strategic planning skills.

Stephen Lawrence, CEO of Protocol Education, praises the book for its simplicity and effectiveness. He states that it is a must-read for small business owners who are looking to achieve success in a competitive market. James Pitt, Partner at Lexington Partners, also recommends the book as a must-read for small business owners who are looking to develop a successful strategy.

Grahame Hughes, founding director of Haven Power, states that the book is short and sweet but provides a comprehensive and practical guide to strategic planning. He states that it is a valuable resource for small business owners who are looking to improve their business prospects.

In conclusion, Strategic Planning: Plain and Simple is a valuable resource for businesses of all sizes. It provides a straightforward and practical framework for developing a successful strategy, and its three-step process is easy to follow and apply. The book is filled with vivid examples and practical solutions that can help businesses achieve their goals and succeed in a competitive market. Whether you are a small business owner or a senior executive, this book is a must-read for anyone wanting to guide their business to success.

Weight: 176g
Dimension: 177 x 143 x 10 (mm)
ISBN-13: 9781292218137