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Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics

Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics

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  • More about Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics

Format: Hardback
Length: 208 pages
Publication date: 14 January 2021
Publisher: Bloomsbury Publishing PLC


The reactionary Comicsgate campaign against alleged "forced" diversity in superhero comics has exposed the extent to which comics have become a central battleground in the American Culture Wars. In the first comprehensive scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars delves into how the push for greater diversity among its characters and creators has intertwined with the company's commercial marketing and its traditional fan base.

Along the way, the book explores various topics, including:

Major characters such as Miles Morales' Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America, and the Secret Empire series' turncoat Captain America.

Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer, and Michael Bendis.

Marketing, the Marvel Universe, and online fan culture.

Superhero Culture Wars showcases how Marvel Comics' marketing of its comics as politically progressive has not only shaped its in-world universe and characters but also led to conflicts between the company's corporate interests, its creators, and its audience.

The campaign's revelations have sparked a broader debate about the role of comics in shaping cultural narratives and the responsibilities of creators and publishers in addressing social and political issues. It has also raised concerns about the potential for comics to perpetuate harmful stereotypes and biases.

As the Culture Wars continue to unfold, superhero comics will likely remain a focal point for debates about diversity, representation, and the values that shape our society.

Weight: 478g
Dimension: 163 x 241 x 20 (mm)
ISBN-13: 9781350148635

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