Supermarket Retailing in Africa

This book explores the landscape of supermarket retailing in Africa, examining how it is changing consumerism and the strategies used by suppliers to access supermarkets. It also discusses the role of service suppliers in the growth of the sector and how supermarkets can assist in making market linkage between producers and consumers.

Format: Hardback
Length: 200 pages
Publication date: 25 March 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the ever-evolving landscape of supermarket retailing in Africa, shedding light on the profound impact this rapidly expanding sector is having on consumerism across the continent. Through extensive research encompassing various aspects such as retail formats, consumer behavior, strategies, operation research, information technology (IT), relationship marketing, and market linkage, the book uncovers the multitude of factors driving the growth of supermarkets in Africa. Contributors employ a range of theories, concepts, and methodologies to unravel the complexities of changing consumer behavior, explore the strategies employed by suppliers to gain access to supermarkets, examine the crucial role of service providers in the sector's expansion, and ultimately explore how supermarkets can facilitate market linkage between producers and consumers in Africa.

The chapters in this book offer a thorough examination of modern retail, exploring its growth trajectory and predicting its future. It identifies consumer preferences, sheds light on the challenges faced by retailers and suppliers in developing the African retail sector, and proposes innovative solutions to address these challenges.

This book is a valuable resource for scholars and students pursuing studies in the retail sector and retail management in Africa. It provides a deep understanding of the industry's dynamics, trends, and opportunities, equipping them with the knowledge and tools necessary to thrive in this rapidly evolving market.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367408350