Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition

Edward de Bono's book "Sur/petition" teaches how to move beyond competition and find success by running in your own race, creating value monopolies, and going beyond traditional competition.

Format: Paperback / softback
Length: 240 pages
Publication date: 01 August 2019
Publisher: Ebury Publishing

Edward de Bono, the renowned bestselling author of "Serious Creativity" and the inventor of lateral thinking, offers invaluable insights in his book "Sur/petition." In the ever-evolving global marketplace, where competition is a crucial aspect for survival, de Bono proposes a thought-provoking approach to surpass the baseline and achieve success. He asserts that while a competitive streak is essential, it is only the starting point. To truly thrive, businesses must go beyond mere survival and strive for success.

In "Sur/petition," de Bono elucidates the concept of running in one's race instead of alongside others. He explains that by doing so, businesses can gain a significant edge over their competitors and create value monopolies. Value monopolies enable businesses to not only survive but also flourish, as they offer unique and valuable products or services that customers cannot find elsewhere.

The book is divided into three sections, each providing valuable insights into the world of sur/petition. In the first section, de Bono challenges the conventional management thinking that may be inadequate and even dangerous for businesses. He highlights the need for a fresh perspective and emphasizes the importance of considering the broader context in which businesses operate.

The second section delves into the distinction between traditional competition and sur/petition. De Bono explains that traditional competition focuses solely on beating other businesses, while sur/petition goes beyond mere competition and seeks to create value for both the business and its customers. He emphasizes the importance of innovation, creativity, and collaboration in achieving success in a sur/petition-driven environment.

The third section explores the concept of "valufacture" and its significance in creating value for businesses. De Bono explains that valufacture refers to the process of creating value through the fusion of technology, creativity, and customer needs. He provides practical strategies and techniques for businesses to identify and leverage their unique strengths to create value and differentiate themselves from competitors.

Throughout the book, de Bono draws from his extensive experience consulting top corporations around the world. He shares practical examples and anecdotes that illustrate the principles and strategies discussed in "Sur/petition." His insights are grounded in a deep understanding of the business landscape and offer valuable guidance for businesses seeking to thrive in a competitive environment.

In conclusion, "Sur/petition" is a must-read for entrepreneurs, business leaders, and anyone interested in achieving success in the global marketplace. Edward de Bono's insights and practical strategies provide a roadmap for businesses to move beyond competition and create value monopolies. By embracing the principles of sur/petition, businesses can thrive in a constantly evolving world and achieve long-term success.

Weight: 246g
Dimension: 135 x 215 x 19 (mm)
ISBN-13: 9781785041914