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Surrounded by Art: The Julius Baer Art Collection
Surrounded by Art: The Julius Baer Art Collection
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Julius Baer is the leading Swiss wealth management group and has built its own collection of contemporary art since 1981, comprising over 5,000 works by Swiss artists. This book offers a survey of the collection and highlights the artistic positions of 35 contemporary Swiss artists.
Format: Hardback
Length: 404 pages
Publication date: 08 March 2021
Publisher: Scheidegger und Spiess AG, Verlag
Julius Baer, founded in Zurich in 1890, stands as the preeminent Swiss wealth management group and a symbol of Swiss banking heritage. For nearly as long, the founding family has been actively engaged in supporting visual and performing arts, and in 1981, under the visionary leadership of Hans J. Bär (1927-2011), the company initiated the establishment of its own collection of contemporary art. Guided by a steadfast belief that art in a business environment fosters a culture of discussion and serves as an inspiration to employees and clients alike, Julius Baer has since amassed an impressive collection of over 5,000 works spanning various media, including painting, drawing, sculpture, photography, and video.
This captivating book provides a comprehensive survey of the collection, which is currently on rotating display at the bank's offices worldwide. It delves into the origins and evolution of the collection over the past four decades, showcasing the diverse artistic perspectives of 35 contemporary Swiss artists. Through concise texts and accompanied by an extensive selection of 300 works from the collection, these artists' artistic positions are introduced, offering a glimpse into their creative realms.
The Julius Baer Art Collection stands as a testament to the bank's commitment to fostering artistic excellence and promoting cultural dialogue. By showcasing the works of both established and emerging talents, the collection contributes to the enrichment of the business environment and inspires individuals around the globe. This book serves as a valuable resource for art enthusiasts, banking professionals, and anyone interested in exploring the intersection of art and finance.
Weight: 2226g
Dimension: 225 x 294 x 42 (mm)
ISBN-13: 9783858818744
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