Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry

Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry provides a theoretical and empirical framework for using Big Data in digital transformation and tourism, discussing challenges and solutions for improving innovation and planning for the future.

Format: Hardback
Length: 264 pages
Publication date: 25 April 2022
Publisher: Taylor & Francis Ltd

Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry offers a comprehensive theoretical and empirical framework in the field of digital transformation and applies it to the tourism sector. It delves into the utilization of Big Data for corporate social responsibility (CSR) and sustainability, highlighting the challenges and prospects. The book presents a novel approach for decision-makers to address various problems and explores how data collection can shed light on consumer behavior, enabling the accounting for existing situations and planning for the future.

This book serves as a valuable resource for researchers, students, professionals, and decision-makers seeking to leverage Big Data to enhance CSR and sustainability in the tourism industry. It provides a modern perspective and practical insights that can contribute to the development of sustainable practices and the promotion of social responsibility within the sector.

The book is organized into five chapters, each covering a different aspect of the topic. Chapter 1 provides an introduction to the concept of Big Data and its relevance in the tourism industry. Chapter 2 explores the theoretical foundations of Big Data and CSR, highlighting the potential benefits and challenges. Chapter 3 presents empirical evidence from the tourism industry on the use of Big Data for CSR and sustainability. Chapter 4 discusses the challenges and prospects of using Big Data for CSR and sustainability in the tourism industry. Chapter 5 concludes the book by summarizing the key findings and offering recommendations for future research and practice.

In conclusion, Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry is a groundbreaking book that provides a comprehensive framework for understanding and applying Big Data to improve CSR and sustainability in the tourism sector. By leveraging the power of data, decision-makers can gain valuable insights into consumer behavior, enhance their sustainability practices, and contribute to the overall development of a more responsible and sustainable tourism industry.

Dimension: 234 x 156 (mm)
ISBN-13: 9780367685508