Sustainability Is the New Advantage: Leadership, Change, and the Future of Business

We have stressed the oceans, warmed the planet, and overextended almost every natural resource in the last 150 years. Sustainability Is the New Advantage identifies the skill sets, best practices, and new ideas needed to teach a new generation to start, grow, and manage sustainable organizations.

Format: Hardback
Length: 296 pages
Publication date: 15 April 2019
Publisher: Anthem Press

Over the past 150 years, we have placed significant strain on our oceans, contributed to global warming, and exhausted nearly all of our natural resources. To bring about meaningful change, we need a generation of leaders and businesses that approach problems and opportunities with a fresh perspective. Sustainability Is the New Advantage offers a comprehensive guide to the skill sets, best practices, and innovative ideas required to educate and empower a new generation to establish, nurture, and lead sustainable organizations.

The world has reached a critical juncture where the consequences of our actions are becoming increasingly evident. Climate change, pollution, and resource depletion have reached unprecedented levels, threatening the well-being of future generations. It is time for us to take a step back and reassess our approach to development and growth.

Sustainability is the key to addressing these challenges. By adopting sustainable practices, we can ensure that our resources are used efficiently, that our environmental impact is minimized, and that we create a more resilient and equitable society. Sustainability is not just a buzzword; it is a fundamental shift in our mindset and approach to business and society.

In Sustainability Is the New Advantage, author Richard Branson and a team of experts provide a comprehensive roadmap for achieving sustainability. The book identifies the skill sets, best practices, and innovative ideas needed to start, grow, and manage sustainable organizations. It offers a practical framework for implementing sustainable practices in various industries, from agriculture to finance to technology.

One of the key insights of the book is that sustainability is not just about reducing environmental impact; it is also about creating economic value and social benefits. By adopting sustainable practices, businesses can reduce their costs, improve their competitiveness, and attract new customers and investors. Moreover, sustainable organizations can create jobs, promote social justice, and improve the quality of life for communities around the world.

To achieve sustainability, we need a generation of leaders and businesses that are committed to making a difference. We need leaders who are willing to take risks, innovate, and challenge the status quo. We need businesses that are willing to invest in sustainable technologies, practices, and products, and that are willing to prioritize long-term sustainability over short-term profits.

In addition to the leadership and business aspects, sustainability also requires a shift in our individual behavior. We need to reduce our consumption, reuse and recycle, and adopt more sustainable lifestyle choices. We need to be more mindful of the impact of our actions on the environment and the people around us.

Sustainability Is the New Advantage provides a wealth of resources and inspiration for individuals and organizations who are committed to achieving sustainability. The book includes case studies, examples, and best practices from leading sustainable organizations around the world, and it offers a roadmap for creating a more sustainable future.

In conclusion, the world is facing a critical sustainability crisis. We need a generation of leaders and businesses that are committed to making a difference. Sustainability Is the New Advantage provides a comprehensive guide to the skill sets, best practices, and innovative ideas needed to achieve sustainability. By adopting sustainable practices, we can create a more resilient, equitable, and sustainable world for ourselves and future generations.

Weight: 630g
Dimension: 162 x 237 x 29 (mm)
ISBN-13: 9781783089468